Website Content & Video

Content Strategy and Copywriting

Well thought out content specifically written alongside your digital marketing strategy is extremely beneficial in not only minimising content which isn’t relevant but ensuring it is aligned to the correct platforms and audiences.

A content strategy with unique high quality written content provides more material for digital marketing and SEO, allowing you to appeal to your target audience through focused pieces.

Build Authority and Trust

Better quality content which earns more inbound links will increase your perceived expertise and authority.

A strategy around more referral and social traffic will gain you a considerable amount of new visitor traffic and if it’s social, more followers.

Underlying all new quality content is the objective to achieve increased engagement for improved and optimised conversion opportunities with your audiences by providing useful information, offering improved help and support whilst delivering value to the user.

Over time this will improve your online brand reputation, creating more loyal customer relationships and higher conversions to calls to actions.

Content Services

  • Copywriting and Content Creation
  • Infographics
  • High Quality Imagery
  • Video Production

Most people who invest in their digital media want to improve brand awareness, increase traffic, improve sales conversions and improve their search engine rankings. This is achieved with quality optimised content and digital marketing campaigns.

High quality relevant images improve user experience and enhance your brand.

Adding relevant quality images that relate to the content on your website, as well as adding relevant alt text descriptions, title tags and having an image rather than no image at all, benefit your online presence and should form part of your content strategy.

Content Services continued …

We can guide and support you through this process and fulfill this in part or in full.

There are a lot of statistics to show that websites that follow these rules will get more views than those that are mainly text based. High quality relevant images will gain more traffic to your website, bring continuity to your social media accounts, increase engagement, conversions and the ability for users to connect more strongly to the brand, company, products and services.

Other Imagery Services

  • Assistance selecting stock library images or customer library images
  • Licencing imagery
  • Photography

Examples

NBSR
VeryPCC
HANA
Fat Duck Australia

Video

Video usage has increased dramatically and should form part of any marketing strategy, this is predicted to increase year on year for the foreseeable future.

Video increases visibility, enables users to connect with the business and the brand and when done correctly can emotionally influence your audience. This is a medium that can be viewed on the go, as can case studies and demonstrations, and there are many reports which prove a higher level of engagement and conversion.

We can provide an end-to-end service including the concept, storyboarding, filming, editing and post-production through to delivery with a digital marketing support package.

Video Services

• Testimonials
• Product Demonstrations
• Tutorials
• Web Presentations
• Sales and Marketing Offline Presentations
• Corporate Stories
• Interviews
• Comedy (out-takes)
• Complete Production Service
• Animation
• Animated Infographics
• Voiceover