Brand & Design
A carefully orchestrated design will improve business performance by engaging more efficiently with an audience. It can increase conversions and should be planned with Return on Investment (ROI) as a key objective.
We keep a close eye on the latest web standards, technologies and trends, so you can get on with your day to day business.
Our designs are based on your objectives. Clearly and creatively showing what you are offering. We need to promote your message, service or products in a way that your target user can easily navigate and interact with, whilst enjoying a positive and helpful online experience.
A Fresh Look
The facility to make contact or enquire will never be far away.
Fresh imagery and content keeps your website alive and engaging.
All our websites are designed and optimised for high rankings on search engines and comply with current guidelines.
Whether you need a new design, a refresh for a small to medium sized business, a corporate look or something enterprising, a distinct styling – refined, bold or fashionable, a brochure style, a transactional / e-commerce site, a directory or social network, educational or survey questionnaire – to name some, please get in touch with us. We would very much like to talk your project through with you.
Branding
Investing in your brand will strengthen brand recognition and loyalty. It could be the difference between a sale and no sale! Good branding is what separates you from the competition and helps your potential customers recall a particular product or service and connect emotionally. It can speak of reputation and quality projecting a sense of confidence and trust.
Good branding improves recognition, creates trust and builds financial value.
Branding can take the form of a rebrand and refresh or if you aren’t sure, we can help by completing a brand audit which will help you establish your next steps.
Website Design
Content and customer driven design need to work hand in hand. By following our strategic process, we will establish the right look and calls to actions for your objectives.
Good User Experience (UX) design enhances user satisfaction through the usability, accessibility and preferences offered up to the user in the interaction between the user and the product or services. The design needs to be clear and easy to use with a defined content hierarchy. All imagery, infographics and video need to be of the highest quality and aimed towards your audiences. All colour schemes should aim to complement the brand with legible and web friendly fonts.
Aesthetics, best practise, mobile usage, optimisation for all platforms, social media integration, speed and general website performance are all elements of the web design process to support your business objectives.
Other Design Services
The Communications Group provide a number of other services to complement and enhance the Brand Design carried out for our clients.
• Branding complete with guidelines and a Brand Book
• Corporate, Sales and Marketing brochures
• Annual reports and accounts
• Technical literature
• Direct mail campaigns
• Large format graphics for exhibitions and conferences
• Stationery
• Point of sale items