Brand & Design
A carefully orchestrated design will improve business performance by engaging more efficiently with an audience. It can increase conversions and should be planned with Return on Investment (ROI) as a key objective.
Our designs are aligned with strategies and brand personalities to clearly and creatively relay content through a positive user experience. We will promote your message, service or products in a way that your target user can easily navigate and interact with.
We keep a close eye on the latest web standards, technologies and trends, so you can focus on your core business.
A Fresh Look
Fresh imagery and content keeps your website alive and engaging and the facility to make contact or enquire will never be far away.
Whether you need a completely new design, refresh, update or distinct and unique style we have the capability to deliver. All our websites are designed and optimised for high rankings on search engines and comply with current guidelines.
We have designed, built and successfully launched hundreds of websites in the last 25 years, this has given us a wealth of experience of working with start-ups, small businesses, charities, SMEs and enterprise level clients.
We would very much like to talk your project through with you.
Investing in your brand will strengthen recognition and loyalty. It could be the difference between a sale and no sale! Good branding is what separates you from the competition and helps your potential customers recall a particular product or service and connect emotionally. It can speak of reputation and quality projecting a sense of confidence and trust.
Good branding improves recognition, creates trust and builds financial value.
Branding can take the form of a re brand or refresh or if you need guidance we can help by carrying out a brand audit which will assist in establishing your next steps.
Content and customer driven design need to work hand in hand. By following our strategic process, we will establish the right look and calls to actions for your objectives.
Good User Experience (UX) design enhances user satisfaction through the usability, accessibility and preferences offered up to the user in their interaction between the product or services. Layouts needs to be clear and easy to use with a defined content hierarchy. All imagery, infographics and video need to be of the highest quality and strategically aimed towards your audience. All colour schemes should aim to complement the brand with legible and web friendly fonts.
Aesthetics, best practise, mobile friendliness, optimisation for all platforms, social media integration, speed, security and general website performance are all elements of our streamlined web design process to support your business objectives.
Other Design Services
The Communications Group provide a number of other services to complement and enhance the Brand Design carried out for our clients.
• Corporate Brand Handbooks
• Sales and Marketing Brochures
• Annual Reports and Accounts
• Technical Literature
• Email Campaigns
• Online Ads
• Exhibition and Conference material
• Digital Stationery
• Point of Sale